Companies like Venus ET Fleur and Saaya Rose are selling roses that are supposed to last a year. More and more celebrities and influencers are sharing these luxurious floral arrangements, which cost up to $1,500 for a box of 100 “Ecuadorian Eternity®” roses.

Naturally, there are many cheaper alternatives popping up in the market, though I personally don’t know which really came first. Either way, competition is healthy.

I saw these “colorful soap flowers” at a local Asian supermarket. A Chinese family friend had mentioned something similar to me before, so it seems such boxes of roses, whether real or not, are becoming increasingly aesthetically pleasing and desired.